FirstBank Nigeria Recruitment 2019|Team Lead, Customer Acquisition

FirstBank Nigeria Recruitment 2019|Team Lead, Customer Acquisition

FirstBank Nigeria invites application from qualified and interested Nigerians for the position of Team Lead, Customer Acquisition in the bank’s branch at Marina, Lagos.


  • To improve the growth of Retails customer accounts aggressively through digital and non-digital channels.
  • Low-cost liability generation.
  • To propel product uptake and expand share of the wallet as well as increased Top of the Mind Awareness (TOMA)
  • To propel mass market customer acquisition by targeting semi-structured associations such as motorcycle riders, Tricycle, fashion designers, etc.
  • Product development and management
  • External and internal resource management
  • Cost control management and income maximization.
  • Business creation and retention.
  • Resource planning and coordination.


  • Mining and pooling customer’s data to track behaviors and design strategies for engagement.
  • Online marketing and customer acquisition.
  • Data mining and interpretation for business development.
  • The position holder has the responsibility and accountability for risk management of his/her business.
  • He/she works with the SBUs to identify new markets which present opportunities for business.
  • Consistently review the existing Products (monthly, quarterly and annually).
  • Attending and making presentations at various SBUs monthly/quarterly performance review sessions
  • The position holder ensures the profitability of existing and new products.
  • He/she manages the Consumer Products life cycle, beginning from inception to launch, to evaluation/refinement and final withdrawal.
  • The position holder will accomplish other responsibilities as allotted by the Head, Personal Banking.
  • Develops and implements strategies for the effective monitoring/tracking of Products.
  • Work closely with M&CC, SBU, and other stakeholders to ensure FirstBank’s Consumer products are highly visible in the market.
  • Introduction of promotional schemes or activities in conjunction with reputable auto and equipment vendors that are positioned at selling these products in a smart and creative manner.



  • Minimum Education:  First Degree;
  • Higher degrees /MBA/professional certifications compulsory


  • Must have a minimum of 2 years experience in general banking.



  • Applicant must be highly knowledgeable on competitor products and their application.
  • Banking structure, policies, and procedures
  • Core Business Processes
  • Data Gathering and Analysis
  • Regulatory Compliance
  • Banking Operations
  • Extensive knowledge of First Bank’s services/products
  • Relationship management


  • Must be able to evaluate customers’ needs, and discover what products or service would best serve those needs.
  • Interpersonal skills
  • IT and Computer appreciation
  • Communications skills (written and oral)
  • Selling and marketing skills
  • Applicant must be self-solution driven, proactive and possess good knowledge of the business environment.
  • Attention to details
  • Reasoning and Analytical Skill
  • Performance Measurement & Assessment Skill
  • Supervisory skills



  • Inaccurate customer data for revolving product lifecycle
  • Obtaining information on competing products
  • Lethargic Information Technology support
  • Effective data science methodology


  • Macro: 1 Year Micro: 1 month


  • Key financial/statistical measures of your organizational unit
  • Number of staff: Currently 3
  • Staff costs:
  • Costs that you control:
  • Income that your Division generates (if any):
  • Net Revenue:


  • Number of Accounts opened
  • Profit before tax
  • Consumer Liability Balances
  • External Customer Satisfaction Survey
  • Internal Customer Satisfaction Survey
  • Human capital return on investment
  • Audit Defect Rate


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